by Teri Lester | Apr 11, 2024 | Focus On
Today is National Pet Day and it’s time to celebrate our furry, feathery, and scaly companions who bring so much joy to our lives. To mark the day we conducted a Focus On poll to uncover how Brits pamper their beloved pets. From preferred food choices to...
by Teri Lester | Mar 21, 2024 | Focus On
With Easter just around the corner, it’s time to dive into the delicious world of chocolate delights! According to our latest Focus On poll, Brits are gearing up for an egg-citing (sorry about the pun) Easter celebration. The search for Chocolate Treasures First...
by Teri Lester | Nov 20, 2023 | New Product Development
The typical new product development (NPD) process involves a series of stages and gates that a product goes through from conceptualisation to market launch. In this article we explore how conducting consumer research throughout the NPD process enables business to make...
by Teri Lester | Oct 25, 2023 | Uncategorized
By undertaking multi-regional market research, FMCG companies can better navigate the complexities of diverse markets, maximise their marketing efforts, and adapt to the specific needs and preferences of consumers in different regions, ultimately leading to improved...
