In-depth interviewing is a research methodology used to gather detailed and comprehensive data about an individual’s thoughts, experiences, attitudes, and perspectives. It involves conducting one-on-one interviews with participants to explore a particular topic in depth.
The main objective of in-depth interviewing is to uncover rich insights by allowing participants to express their views and experiences in their own words.
Typically conducted using open-ended questions, allowing participants to provide detailed responses and elaborate on their thoughts
Flexible and interactive approach fosters a deeper exploration of the research topic
The private nature of the interview encourages participants to share sensitive or personal information that they may not be comfortable discussing in a group settingl
