Discovering Global Opportunities
In an increasingly interconnected world, businesses looking to expand into new regions face both opportunities and challenges. Economic uncertainty, geopolitical tensions, and evolving consumer behaviours are continually reshaping global markets. The added challenge...
The Rise of Plant-Based Milk
In recent years, plant-based milk has surged in popularity, carving out a significant share of the global milk industry. This trend is particularly strong in Australia, Singapore, and the UK, where consumers are increasingly turning to non-dairy alternatives for a...
Life is a Box of Chocolates
As we create another excuse to eat chocolate with World Chocolate Day on 7 July, our latest Focus On Poll delves into chocolate purchase behaviours for personal consumption across Australia, Singapore, and the United Kingdom, exploring key purchase drivers,...
Uncorking Wine Insights
As we pop the cork and raise our glasses, let's dive into our very latest Focus On Poll, exploring wine purchase behaviour in Australia, Singapore, and the United Kingdom. Our poll explores key purchase drivers, shopping behaviours, preferred retailers, key occasions...
Brits really do love their pets
Today is National Pet Day and it's time to celebrate our furry, feathery, and scaly companions who bring so much joy to our lives. To mark the day we conducted a Focus On poll to uncover how Brits pamper their beloved pets. From preferred food choices to pampering...
Easter Eggstravaganza
With Easter just around the corner, it's time to dive into the delicious world of chocolate delights! According to our latest Focus On poll, Brits are gearing up for an egg-citing (sorry about the pun) Easter celebration. The search for Chocolate Treasures First...
Innovate with Confidence
The typical new product development (NPD) process involves a series of stages and gates that a product goes through from conceptualisation to market launch. In this article we explore how conducting consumer research throughout the NPD process enables business to make...
Unlocking Global Opportunities
By undertaking multi-regional market research, FMCG companies can better navigate the complexities of diverse markets, maximise their marketing efforts, and adapt to the specific needs and preferences of consumers in different regions, ultimately leading to improved...
Fail fast… fail early
It’s a well-known fact that the majority of new FMCG products fail in their first year, costing billions of dollars in lost sales opportunity and product write-off. The obvious question to ask is; why are these products failing ? A Harvard Business Review article...
Focusing attention on the next normal
Focus Insights promotes its shopper and consumer insights that use different technology to what has previously been around, with quick analysis and quick results meaning you can gain competitive advantage quicker. ShopAbility Director Peter Huskins talks to Focus...
